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| Why stock Xotiq cook at home dinner kits?
Xotiq packs are simple to prepare, cook at home dinner kits complete with all accompaniments. All the customer has to do is buy meat, fish or vegetables and in around 30 minutes they can have a fantastic meal to serve 2. |
Growing market sector
According to the Keynote 2006 report the market growth in the sector has been 13.8% between 2001 and 2005 with increasing travel leading consumers to look for greater variety of products in order to change their meal portfolio. As consumers have become familiar with classic, established recipes, they are now looking to trade up to more authentic products. These consumers are looking for something different but within established cuisines. |
| The Keynote report details how the cooking sauces sector is well placed to benefit from wider trends in the food market for more convenient foods. Wealthier consumers and those with busier lifestyles continue to pursue easy meal options that require minimal kitchen time. The expanding range of sauces available also cater for the increasingly adventurous tastes of consumers, who are influenced by the cookery and travel media, to widen their eating experiences.While established brands and products continue to lead the market, consumers are increasingly looking for more authentic eating experiences. This has provided growth opportunities for premium brands, as well as more expensive ranges, which offer more specialist regional recipes for example. |  |
Great Margins
With a RRP of £6.99 per pack to serve 2, the Xotiq range is positioned as a premium price product. This price has allowed us NOT to compromise on ingredient quality meaning that the customer is likely to come back for repeat purchases. Trade margins are generous and we have kept minimum order quanties low for added flexibility. |
Low Minimum Orders Quantities - just 12 units
Just 12 mixed units - a risk free way of stocking Xotiq. |
Ambient for Long Shelf Life
All Xotiq Dinner kits are stored at ambient temperatures and have a shelf life of at least 8 months from the date of manufacture. |
Contemporary packaging
The packaging has been designed to have hints of ethnicity but ultimately to reflect the contemporary lifestyle of the likely consumer. Colour schemes are based around those used so succesfully by the I-Pod desingers, the overall look and feel aims to be fresh and modern with simple, understandable messages to drive sales. |
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